Purpose Matters

All of us want to make a difference in the world and engage in meaningful work that has an impact beyond our own immediate self-interest.

That’s why I do what I do. My job lets me live out my purpose: To Make Healthcare Exponentially Better Through Innovation, Education, and Clinical Practice.
Why does purpose matter when thinking about innovation? Change is hard. Innovation is even harder. It requires a single minded focus when everyone tells you it can’t be done. Finding why we want to do something maybe the most important thing to consider because it gives us the motivation to push through the obstacles when the going gets tough. We need a “stable and far reaching goal” toward which we are always working. It is the goal that motivates us and serves as the organizing principle in our work. It highlights our desire to make a difference in the world and serve something larger than ourselves. So before doing any project, stop and ask: Why am I doing this?
References:
Start with Why Simon Sinek
The power Meaning Emily Esfehani Smith
The Power of Meaning: Finding Fulfillment in a World Obsessed with Happiness

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